Executive Brand Portfolio
Rich Da PlugJohnson.
Creative Executive · Marketing Strategist · Music Industry Executive · Sports Program Builder · AI Entrepreneur · Retail Management Executive. Twenty-plus years building brands, launching platforms, developing artists, producing live events, leading retail operations, and connecting communities.
/ 01
6 orgs
Executive Leadership
/ 02
9+
Ventures & Brands
/ 03
20+
Years in the game
Executive Leadership
Running the room.
Cofounder
Moore Hype Elite AAU Girls Basketball
Cofounder of the Moore Hype Elite AAU girls basketball program, building elite development, exposure, and competitive opportunities alongside former WNBA player Tamara Moore.
Marketing Director
Mesa Prep Girls Basketball (Grind Session Circuit)
Leads marketing for the Mesa Prep girls program out of Minnesota, recently announced as part of the national Grind Session circuit.
Executive Director
No Future Without Art LLC (NFWA.ai)
Founding operator of the platform, community, and label ecosystem. Sets strategy across product, artist development, editorial, brand partnerships, and AI.
Executive Director
Rock the Cities
Executive Director of Rock the Cities, a registered 501(c)(3) nonprofit organization based in the Twin Cities, building community through music, culture, and live events.
Executive Marketing Specialist and A&R
Venture Entertainment Record Group (Verg)
Drives artist marketing, A&R strategy, and release campaigns for VERG. Bridges label operations with independent-first positioning, brand partnerships, and modern audience development.
Founder
Stalker Brand
Founder of Stalker — a streetwear and lifestyle brand built at the intersection of culture, identity, and self-expression. imastalker.com
Retail Management Executive
Independent / Multi-Brand Retail
Over 20 years of retail management experience across multi-brand environments, building teams, operations, and customer-first culture.
Selected Projects & Ventures
Built, backed, and operating.
Instead of a job history, here's the portfolio — the platforms, brands, and shows actively in market.
Moore Hype Elite
AAU Basketball · Youth Development
Elite AAU girls basketball program cofounded with former WNBA player Tamara Moore. Built for player development, exposure, and competitive excellence.
Mesa Prep Girls Basketball
Prep Basketball · Marketing · Grind Session
Marketing director for the Mesa Prep girls basketball program out of Minnesota, part of the national Grind Session circuit.
NFWA.ai
Platform · Label · Community
The flagship — an artist platform, editorial engine, and creator economy layer powered by AI.
Rock the Cities
Nonprofit · 501(c)(3) · Twin Cities
A registered 501(c)(3) nonprofit organization in the Twin Cities using music, culture, and live events to build community and create opportunity.
Minnesota Music Index
Data · Discovery
The definitive database of Minnesota music. Discovery infrastructure for a whole scene.
Link n Pay
Commerce · Creator Tools
Payments & commerce built for creators, artists, and independent businesses.
Stalker Brand
Streetwear · Lifestyle
Founder of Stalker — a streetwear and lifestyle brand built at the intersection of culture, identity, and self-expression.
To make identity impossible to ignore through bold, culture-first design.
Founder bio
Rich Da Plug Johnson is a creative executive and marketing strategist who founded Stalker Brand to turn culture, identity, and self-expression into a founder-owned streetwear label.
Background
Launched from the Twin Cities, Stalker grew out of Rich’s years of work across music, nightlife, and brand building — a project built to make identity impossible to ignore.
Magic Film Maker
Photography · Videography
Photography and videography studio built for artists, brands, and live moments — from concept to final cut.
Black Male POV Podcast
Podcast · Journalism
Long-form conversations centered on perspective, power, and community.
Consulting
Strategy that ships.
Hands-on engagements for artists, labels, brands, and nonprofits — from launch strategy to AI implementation to community activation.
Media & Entertainment
Production, on demand.
Full-stack creative production — from photo and video to podcasting, livestreams, and live event operations.
Creative Partner
The Content House.
Rich operates out of The Content House as his creative headquarters — bringing clients, producing content, teaching workshops, running podcasts, and booking studio sessions for artists, creators, and organizations.
Work with Rich
Book a session or partnership.
Studio time at The Content House, consulting on marketing and AI, or a partnership conversation — pick the lane and Rich's team will follow up.
Let's build something.
Artist development, brand partnerships, AI strategy, live events, or a venture idea you need a partner on — reach out.